Gerontology Consultant
Start-up cost: $500
Potential earnings: $25,000–$40,000
Typical fees: $20–$40 per hour
Advertising: Direct mail; networking with psychologists and medical
professionals; speaking engagements; Web site with links
to case studies, recent research and related resources
Qualifi cations: Background in psychology or sociology
Equipment needed: No
Staff required: No
Hidden costs: Possibly mileage
What You Do
Since the year 2000, the population over the age of 60 risen to as high as 65
percent of the total population. Life expectancy has been rising due to improved
health care, exercise, and genetics. With more folks than ever before living past
the age of 80, the need for skilled professionals to help all of us understand the
process and eff ects of aging is more apparent. As a gerontology expert, you will
work in conjunction with hospitals and psychologists to help elderly patients and
their families adjust to the many changes and challenges of growing older. You will
counsel them on issues ranging from health care to assisted living programs, and
may be called on frequently as a resource person for hospitals and the community
at large.
What You Need
Assuming that you have the necessary credentials (i.e., a college education in health
and human services or a related fi eld), your start-up costs should be minimal.
Th e fi rst thing you’ll need is professional-looking stationery and business cards,
so allow about $500 for that and some preliminary advertising. A gerontology
consultant works primarily on-site; that is, at the place where his or her services
have been contracted, so you won’t need to rent offi ce space.
Keys to Success
You will probably enjoy the favorable attention you’ll receive from people in need
of your services, but you should also keep in mind that many of your clients
are under unbelievable stress because they are balancing their careers, children,
spouses, with the need to care for aging relatives. Th ey simply can’t be in two places
at once, and they may be diffi cult to deal with at times as a result.



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