First Data has released its First Data SpendTrend analysis for the full month of December 2011 compared to December 2010. Dollar volume growth on cards overall was a healthy 6.9% in December. However, strong auto sales, driven by low interest rates, likely diverted consumer spending to car sales from other retail areas. Auto sales are not captured in SpendTrend figures. Overall year-over-year average tickets declined 0.1% in December, the first negative reading since January 2011. Merchants resorted to steep discounting to spur holiday traffic. Consumers responded favorably to bargain pricing, as overall transaction growth was up 7.0% in December. SpendTrend...
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