Apple has introduced a new Apple Store iPhone application that provides a new interface to buying from the online Apple Store. In addition to shopping from the application, it provides the location and directions to the nearest Apple retail store, allows scheduling of Personal Shopping, Genius Bar, and One to One appointments, and sign up for workshops and events at local Apple Stores. [Editor's note: I used the new Apple Store app to reserve my new iPhone 4 for pickup next week!]

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